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Speakers

We are excited to start announcing speakers for The Summit 2025! While we’re still finalizing our full lineup, we’re thrilled to share some of the top-tier experts who will be joining us. The Summit will feature innovative and inspiring speakers, including thought leaders, Atticus members, and our team, all dedicated to helping you build a thriving practice and life.

Our speakers bring not only expertise but also real-world experiences—sharing their challenges, successes, and game-changing ideas. Stay tuned as we reveal more remarkable voices leading up to the event!

Keynote Speakers & Game Changers

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Barb Betts

KEYNOTE
How to Become Unforgettable: Build Relationships, Gain Referrals, and Unlock Reliable Revenue

In a world full of noise, being unforgettable is your edge. Barb Betts teaches how to move beyond transactional tactics and build authentic relationships that generate consistent referrals, repeat business, and real results. This keynote unpacks her proven BUILD Framework—a powerful approach to accelerating trust, investing intentionally in your network, and delivering value that keeps clients talking about you and coming back.

Tailored for attorneys, this is more than just a talk on sales. It is a roadmap to lasting growth, genuine connection, and building a practice rooted in relationships. Attendees will walk away energized, equipped, and ready to create the kind of law firm that people don’t forget.
About the presenter
Barb Betts is a sought-after keynote speaker, CEO and relentless advocate for building businesses rooted in relationships. With over 20 years of experience, she blends authenticity and strategy to help professionals create lasting success while staying true to themselves. Known for her high-energy, transformative presentations, Barb has inspired audiences at events like LVMH, Thelios, Fidelity National, Inman Connect, and the NAR Annual Conference.
As an entrepreneur and CEO, Barb equips leaders and business owners with the systems and strategies to leverage relationships for growth and success. Through her award-winning podcast, Relationships are Your Superpower®, she shows how trust-based connections lead to more referrals, loyal clients, and sustainable business models.
Outside of her work, Barb enjoys life in Southern California with her husband and two children, believing that the strongest relationships are those nurtured both personally
and professionally.
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Dre Baldwin

KEYNOTE
Work on Your Game: Apply the Pro Athlete Mindset at Work & in Life

Dre “DreAllDay” Baldwin started playing basketball at age 14. Didn’t make his high school team until his senior year — and spent that season on the bench. 

5 years after his final high school game, which he watched from a great seat on the bench, Dre signed his first professional basketball contract, beginning a 9-year pro career. Around that same time, Dre published his first of over 8,000+ videos, creating a new genre of personal branding and the “Work On Your Game” brand that is now synonymous with the highest level of the Mental Game.

In this engaging and inspiring keynote, you will learn the Mental Game keys Dre learned to go from a benchwarmer to a professional that apply at work, in the gym and in life.

You will learn to:

  • Maximize Productivity on “The Third Day”
  • Leverage “Separation Days” To Distance Yourself From Competitors
  • Unlock Your Highest Level Of Confidence with “The Super You”
  • Prepare Like The Top 1% Of Achievers
  • Condition Yourself to Win Like the Champion Athlete
About the presenter

Dre Baldwin is CEO and Founder of Work On Your Game Inc. He has given 4 TEDxTalks and has authored 40 books. 

Dre’s content has been consumed over 103 million times. His daily Work On Your Game MasterClass has amassed over 3,200 episodes and over 7.5 million listeners. 

Dre had a 9-year professional basketball career, playing in 8 countries. Dre’s Work On Your Game framework is a “roadmap in reverse” to help 6-figure professionals systematize & scale their businesses to 7 figures. 

Day 2 Workshop Speakers

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Loretta “Lori” Goetz

Growth Strategies for a Great Practice and Great Life

Loretta “Lori” Goetz is a seasoned professional with over 20 years of experience in the legal industry and a decade of expertise in technology and data management. She earned her Bachelor of Science in Accounting from North Carolina Wesleyan University and an Associate of Science in General Business from the University of Alaska.
 
Lori began her career as an accountant for municipal facilities and small businesses before advancing to a controller role at a law firm with over 30 attorneys. She later founded an accounting and consulting firm that supported more than 90 solo and small law firms, along with clients from various other sectors.
 
In addition to her consulting work, Lori has held senior leadership positions in product strategy and marketing at prestigious firms such as LexisNexis, Toshiba, insightsoftware, and CData in Research Triangle Park. Her diverse background includes five years as a business analyst and data manager for the Trans Alaska Pipeline, where she honed her skills in driving growth through innovative strategies.
 
As a published author and speaker, Lori has contributed articles and blogs to numerous platforms, including Attorneys At Work, Legal Ease Blog, Cordell Parvin Blog, Affinity Consulting, and multiple bar associations. She has presented on webinars and podcasts covering topics such as time management, productivity, trust accounting compliance, and best practices for law practice management and billing software.
 
Lori brings a positive and energetic approach to her teams and clients and is committed to lifelong learning.
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Patti Paz

The Team Leader Advantage: Elevate Your Role, Enhance Your Life

Patti Paz is a Certified Team Leader and Atticus Practice Advisor. Patti was instrumental in the creation of Idaho Estate Planning, an estate planning and elder law firm in Idaho. She also had the privilege of presenting a Game Changer at the 2017 Summit on her journey with handling initial consults.
 
She began her association with Atticus over a decade ago, coaching with Atticus Practice Advisor and Attorney Steve Riley. She has participated in the Practice Growth Program® as well as the Dominate Your Market Program®. She was hand picked in 2021 to develop curriculum and facilitate the Atticus Team Leader Certification program.
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Valerie Peterson

Building a High-Performance Law Firm: Cultivating a Winning Culture

Valerie is the Chief Executive Officer of Atticus, LLC. Prior to joining Atticus, Valerie served as the Chief Executive Officer of ElderCounsel, LLC.
 
Valerie graduated from Washburn Law School in 1997. After law school, Valerie practiced law in Manhattan, KS, and later Miami and Ft. Lauderdale where she was the owner of Peterson Law Office, P.A., and later Fisher & Peterson, P.C., a firm specializing in the areas of elder law and estate planning. Valerie sold her practice to join ElderCounsel in 2008.
 
Valerie speaks nationally on topics ranging from elder law and veterans benefits to practice building and business management. Valerie has taught for numerous national organizations, including the National Academy of Elder Law Attorneys (NAELA), various state bar associations, WealthCounsel, Krause Financial Services, and Strafford Webinars.
 
Since 2012, Valerie has also served as an adjunct professor for Stetson Law School where she teaches the Veteran’s Benefits Course to Elder Law LL.M. students.
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Lori Pulvermacher

Beyond the Practice: Designing Your Next Chapter

Lori Pulvermacher, MBA, is a dedicated practice management and business development advisor at Atticus, Inc. With a rich background in law firm management, operations, marketing, sales, and client service, Lori brings a well-rounded perspective that drives law firm growth and success.
 
Before joining Atticus, Lori worked as a business advisor at a consulting firm, partnering with organizations in various industries such as banking, finance, manufacturing, technology, and construction. She also led training programs in sales, leadership, and communication. With over two decades of experience working with attorneys and their teams, Lori deeply understands the unique challenges and opportunities within the legal profession.
 
Lori’s blend of practical experience, academic achievement, and passion for growth makes her an invaluable asset to attorneys and law firms looking to enhance their practice management and business development strategies.
 
Lori is a recognized thought leader and has been featured on several podcasts, sharing her insights on conflict resolution, practice management, and effective marketing strategies for law firms.
 
Lori holds an MBA from Edgewood College in Madison, Wisconsin, and has completed undergraduate studies in business, marketing, and management. Her commitment to continuous learning and professional development highlights her dedication to excellence.
 
Outside of her professional work, Lori is an active volunteer, a board member for multiple organizations, and a youth sports coach. She and her husband live on an organic, grass-fed beef hobby farm with their two daughters. In her free time, Lori enjoys gardening, boating, hiking, and playing softball.

Join Us at The Summit to Elevate Your Practice and Life

Unlock the opportunity to connect with the most successful law firm owners, attorneys, and industry leaders. Discover groundbreaking strategies, transformative insights, and actionable takeaways to enhance both your professional and personal life. Be part of this exclusive event that will empower you to elevate your practice to new heights.

Reserve Your Spot Today!