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Speakers

We are excited to start announcing speakers for The Summit 2025! While we’re still finalizing our full lineup, we’re thrilled to share some of the top-tier experts who will be joining us. The Summit will feature innovative and inspiring speakers, including thought leaders, Atticus members, and our team, all dedicated to helping you build a thriving practice and life.

Our speakers bring not only expertise but also real-world experiences—sharing their challenges, successes, and game-changing ideas. Stay tuned as we reveal more remarkable voices leading up to the event!

Keynote Speakers & Game Changers

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Barb Betts

KEYNOTE
How to Become Unforgettable: Build Relationships, Gain Referrals, and Unlock Reliable Revenue

In a world full of noise, being unforgettable is your edge. Barb Betts teaches how to move beyond transactional tactics and build authentic relationships that generate consistent referrals, repeat business, and real results. This keynote unpacks her proven BUILD Framework—a powerful approach to accelerating trust, investing intentionally in your network, and delivering value that keeps clients talking about you and coming back.

Tailored for attorneys, this is more than just a talk on sales. It is a roadmap to lasting growth, genuine connection, and building a practice rooted in relationships. Attendees will walk away energized, equipped, and ready to create the kind of law firm that people don’t forget.
 
About the presenter
Barb Betts is a sought-after keynote speaker, CEO and relentless advocate for building businesses rooted in relationships. With over 20 years of experience, she blends authenticity and strategy to help professionals create lasting success while staying true to themselves. Known for her high-energy, transformative presentations, Barb has inspired audiences at events like LVMH, Thelios, Fidelity National, Inman Connect, and the NAR Annual Conference.
 
As an entrepreneur and CEO, Barb equips leaders and business owners with the systems and strategies to leverage relationships for growth and success. Through her award-winning podcast, Relationships are Your Superpower®, she shows how trust-based connections lead to more referrals, loyal clients, and sustainable business models.
 
Outside of her work, Barb enjoys life in Southern California with her husband and two children, believing that the strongest relationships are those nurtured both personally
and professionally.
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Dre Baldwin

KEYNOTE
Work on Your Game: Apply the Pro Athlete Mindset at Work & in Life

Dre “DreAllDay” Baldwin started playing basketball at age 14. Didn’t make his high school team until his senior year — and spent that season on the bench. 

5 years after his final high school game, which he watched from a great seat on the bench, Dre signed his first professional basketball contract, beginning a 9-year pro career. Around that same time, Dre published his first of over 8,000+ videos, creating a new genre of personal branding and the “Work On Your Game” brand that is now synonymous with the highest level of the Mental Game.

In this engaging and inspiring keynote, you will learn the Mental Game keys Dre learned to go from a benchwarmer to a professional that apply at work, in the gym and in life.

You will learn to:

  • Maximize Productivity on “The Third Day”
  • Leverage “Separation Days” To Distance Yourself From Competitors
  • Unlock Your Highest Level Of Confidence with “The Super You”
  • Prepare Like The Top 1% Of Achievers
  • Condition Yourself to Win Like the Champion Athlete
About the presenter

Dre Baldwin is CEO and Founder of Work On Your Game Inc. He has given 4 TEDxTalks and has authored 40 books. 

Dre’s content has been consumed over 103 million times. His daily Work On Your Game MasterClass has amassed over 3,200 episodes and over 7.5 million listeners. 

Dre had a 9-year professional basketball career, playing in 8 countries. Dre’s Work On Your Game framework is a “roadmap in reverse” to help 6-figure professionals systematize & scale their businesses to 7 figures. 

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Matthew Emerzian

KEYNOTE
Human-Centered Leadership: How to Prioritize Mental Health, Increase Well-Being, and Mitigate Burnout Across High-Performing Teams

In today’s fast-paced, hyper-connected world, we’re witnessing an unprecedented rise in mental health challenges that, with the right guidance, can be mitigated and overcome. With burnout, anxiety, and poor well-being sweeping the nation, leaders today need a new playbook that helps them better equip themselves and their teams to these new and evolving challenges. This playbook is called The Mattering Mindset.

Matt Emerzian personally battled with these mental health and wellbeing challenges and has dedicated the last two decades to changing the conversation about mental health via his four best-selling books and his non-profit organization, Every Monday Matters (EMM). EMM serves over 4 million people through elements of the Mattering Mindset playbook where he helps every person he connected with understand that they matter and make a difference in the world.

About the presenter

Matthew Emerzian delivers a personal, interactive, and transformational keynote based on his experiences of working with countless individuals and organizations to create spaces where people feel seen, heard, and loved. He believes that profitable growth is only achieved through personal and professional growth. And, when people know how much and why they matter, everything in their life levels up.

Day 2 Workshop Speakers

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Loretta “Lori” Goetz

Growth Strategies for a Great Practice and Great Life

Loretta “Lori” Goetz is a seasoned professional with over 20 years of experience in the legal industry and a decade of expertise in technology and data management. She earned her Bachelor of Science in Accounting from North Carolina Wesleyan University and an Associate of Science in General Business from the University of Alaska.
 
Lori began her career as an accountant for municipal facilities and small businesses before advancing to a controller role at a law firm with over 30 attorneys. She later founded an accounting and consulting firm that supported more than 90 solo and small law firms, along with clients from various other sectors.
 
In addition to her consulting work, Lori has held senior leadership positions in product strategy and marketing at prestigious firms such as LexisNexis, Toshiba, insightsoftware, and CData in Research Triangle Park. Her diverse background includes five years as a business analyst and data manager for the Trans Alaska Pipeline, where she honed her skills in driving growth through innovative strategies.
 
As a published author and speaker, Lori has contributed articles and blogs to numerous platforms, including Attorneys At Work, Legal Ease Blog, Cordell Parvin Blog, Affinity Consulting, and multiple bar associations. She has presented on webinars and podcasts covering topics such as time management, productivity, trust accounting compliance, and best practices for law practice management and billing software.
 
Lori brings a positive and energetic approach to her teams and clients and is committed to lifelong learning.
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Patti Paz

The Team Leader Advantage: Elevate Your Role, Enhance Your Life

Patti Paz is a Certified Team Leader and Atticus Practice Advisor. Patti was instrumental in the creation of Idaho Estate Planning, an estate planning and elder law firm in Idaho. She also had the privilege of presenting a Game Changer at the 2017 Summit on her journey with handling initial consults.
 
She began her association with Atticus over a decade ago, coaching with Atticus Practice Advisor and Attorney Steve Riley. She has participated in the Practice Growth Program® as well as the Dominate Your Market Program®. She was hand picked in 2021 to develop curriculum and facilitate the Atticus Team Leader Certification program.
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Valerie Peterson

Building a High-Performance Law Firm: Cultivating a Winning Culture

Valerie is the Chief Executive Officer of Atticus, LLC. Prior to joining Atticus, Valerie served as the Chief Executive Officer of ElderCounsel, LLC.
 
Valerie graduated from Washburn Law School in 1997. After law school, Valerie practiced law in Manhattan, KS, and later Miami and Ft. Lauderdale where she was the owner of Peterson Law Office, P.A., and later Fisher & Peterson, P.C., a firm specializing in the areas of elder law and estate planning. Valerie sold her practice to join ElderCounsel in 2008.
 
Valerie speaks nationally on topics ranging from elder law and veterans benefits to practice building and business management. Valerie has taught for numerous national organizations, including the National Academy of Elder Law Attorneys (NAELA), various state bar associations, WealthCounsel, Krause Financial Services, and Strafford Webinars.
 
Since 2012, Valerie has also served as an adjunct professor for Stetson Law School where she teaches the Veteran’s Benefits Course to Elder Law LL.M. students.
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Lori Pulvermacher

Beyond the Practice: Designing Your Next Chapter

Lori Pulvermacher, MBA, is a dedicated practice management and business development advisor at Atticus, Inc. With a rich background in law firm management, operations, marketing, sales, and client service, Lori brings a well-rounded perspective that drives law firm growth and success.
 
Before joining Atticus, Lori worked as a business advisor at a consulting firm, partnering with organizations in various industries such as banking, finance, manufacturing, technology, and construction. She also led training programs in sales, leadership, and communication. With over two decades of experience working with attorneys and their teams, Lori deeply understands the unique challenges and opportunities within the legal profession.
 
Lori’s blend of practical experience, academic achievement, and passion for growth makes her an invaluable asset to attorneys and law firms looking to enhance their practice management and business development strategies.
 
Lori is a recognized thought leader and has been featured on several podcasts, sharing her insights on conflict resolution, practice management, and effective marketing strategies for law firms.
 
Lori holds an MBA from Edgewood College in Madison, Wisconsin, and has completed undergraduate studies in business, marketing, and management. Her commitment to continuous learning and professional development highlights her dedication to excellence.
 
Outside of her professional work, Lori is an active volunteer, a board member for multiple organizations, and a youth sports coach. She and her husband live on an organic, grass-fed beef hobby farm with their two daughters. In her free time, Lori enjoys gardening, boating, hiking, and playing softball.

Speakers

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Mark Powers

Mark Powers, President of Atticus, has been coaching attorneys for nearly thirty years. He is the founder and developer of the first personalized training program dedicated to teaching attorneys the lasting skills and habits necessary for practice development. These skills include strategic planning, client development, customer service, prioritization, time blocking, managing interruptions, financial management, staffing, and delegation.
Mark is an internationally recognized expert in the legal field with a long list of accomplishments.

He is a prominent public speaker who has presented to thousands of attorneys in multiple venues across the world, such as The American Bar Association and The Law Society of Scotland. He has also spoken to bar associations in Arizona, Connecticut, Florida, Massachusetts, Mississippi, New York, South Carolina, and Texas, and has delivered presentations to law organizations such as The Fund, Wyoming Trial Lawyers, the Dallas INBLF, and Tennessee Trial Lawyers.

Mark has also co-authored The Making of a Rainmaker: An Ethical Approach to Marketing for Solo and Small Firm Practitioners, published by The Florida Bar and been featured in publications such as Lawyers Weekly USA, Money magazine, American Bar Association Journal, Florida Bar News, and Massachusetts Bar Association Lawyers Journal.

Before Atticus, Mark served as the chief executive officer and president of a multi-million-dollar, privately held company, and as a corporate manager in a Fortune 500 company based in Connecticut. A native of Massachusetts, he has a master’s degree from Northeastern University in Boston and his undergraduate studies include a bachelor’s degree in economics and criminal justice.

His mission at Atticus is to keep attorneys focused on what is really important in their lives, to provide them with the training and skills necessary to build and maintain sustainable practices, and, finally, to provide a structure of accountability and support for achieving their goals.

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Steve Riley

Steve Riley has coached attorneys for more than 20 years. His one-on-one coaching focuses on a limited number of top producing attorneys committed to taking their practices to new levels of excellence, profit, and personal success. He also presents at group coaching workshops around the country for individual law firms, state bar associations, and other legal organizations.
Steve has a way of getting attorneys to see where they might be “stuck” in running their practices and guiding them through a process of self-discovery to implement impactful, sustainable change.

He knows their unique path because he walked it.

Steve first practiced law as a trial attorney, acquiring a decade of experience trying more than 100 cases, including multiple jury trials. Balancing trial work with the rigors of running a practice gave Steve a thorough understanding of the challenges faced by firm owners. After 10 years of litigation, Steve transitioned his practice into estate planning and elder law and through referral-based marketing strategies built a thriving, large practice.

The firm’s dramatic growth prompted other lawyers to seek Steve’s mentorship on growing their own practices, and he quickly became the go-to advisor for many successful practitioners. To further pursue that passion, he sold his practice and joined the nation’s premier law practice management consulting firm, Atticus, as a shareholder.

At Atticus, Steve created innovative coaching programs, including the Double Your Revenue™ workshop (featured in LawyersUSA), the Practice Growth Program®, and Dominate Your Market®. Hundreds of satisfied attorneys have successfully completed his programs and are actively building more successful firms with what they gained. He is also the host of the Great Practice. Great Life.® by Atticus® podcast.

Steve is a highly sought-after presenter and speaker for legal association events nationally. He wrote ‘The Busy Lawyer’s Guide to the Laws of Practice Growth” and “The Busy Lawyer’s Guide to the Domestic Assistant Advantage” and is a contributing author to six additional books, including Basic Estate Planning for the Florida Bar. He was also a national columnist for CCH magazine on practice management. In 2006, Steve won the National Small Law Firm Practice Innovation Award.

Join Us at The Summit to Elevate Your Practice and Life

Unlock the opportunity to connect with the most successful law firm owners, attorneys, and industry leaders. Discover groundbreaking strategies, transformative insights, and actionable takeaways to enhance both your professional and personal life. Be part of this exclusive event that will empower you to elevate your practice to new heights.

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